Multi-Currency & Multi-Market Pricing Guide (WPML)

Overview

If your store sells in more than one currency or language using WPML (with its Multi-Currency add-on), you can decide, currency by currency, how prices are worked out. There are two approaches, and you're not locked into just one — you choose per currency:

1. Let WPML convert the price automatically — simplest option, one price, converted using an exchange rate
2. Use a fixed Mimeeq price list for that currency — lets you set a deliberately different price for that market, instead of a straight conversion

When to Use Which Approach

Automatic Conversion

Good for: keeping things simple, with one consistent global price.

Makes sense when:

• You want the same product to cost "the same," just converted to local currency
• Small day-to-day exchange rate movements don't matter much to your margins

A Fixed Price List for That Market

Good for: deliberately different pricing per market.

Makes sense when:

• A specific market needs its own price point (not just a currency conversion)
• Costs differ meaningfully by region (shipping, local competition, etc.)
• You're running a market-specific promotion

An Example

Say a desk costs $1,000 in the US. Selling it in the UK and the EU, the two approaches look like this:

Setting It Up

Location: WP Admin → Mimeeq → Extension Settings → Currency / Price List Mapping

This is a table with one row per currency/language. For each one, you decide which approach to use:

1. Pick the WPML language/currency
2. If you want automatic conversion for this currency: leave the "Use Mimeeq prices" box unchecked. WPML will handle the conversion, and you don't need to fill in a price list.
3. If you want a fixed price list for this currency instead: paste in the matching Price List Group ID from your Mimeeq account, and tick "Use Mimeeq prices".
4. Save.

Example mapping:

No mapping for a currency at all? The plugin falls back to the single Price list group (Mimeeq) field on the Primary Settings page (see Admin Settings), if one is set there.

How It Works for Customers

1. A customer visits your store and WPML detects their language/currency
2. The plugin checks whether that currency has "Use Mimeeq prices" turned on
3. If it's on: prices come straight from the matching Mimeeq price list
4. If it's off: the customer sees WPML's own converted price, same as any other product on your site
5. Either way, once the item is added to the cart, that same pricing decision carries through to checkout

Good to know: once a product is in the cart, its price stays in sync with the currency mapping — so if a customer switches language partway through, the cart reflects the right pricing for their new currency.

Troubleshooting

Prices in the configurator don't match what shows in the cart?

• Make sure the exchange rates in WPML Multi-Currency are set correctly for currencies using automatic conversion
• Double-check the Price List Group ID for currencies using a fixed price list
• Confirm the right embed template is assigned for each language

Prices aren't updating for a particular currency?

• Check that the mapping row for that currency is saved
• Confirm the price list is marked active on the Mimeeq side
• Double-check the WPML language/currency setup itself

Related Articles

• Admin Settings
• Getting Started

Updated on: 09/07/2026